Univision Jumping Head First Into The Streaming Wars

Univision announced that they will throw their hat into the ring that is streaming services. It will be the first streaming service to be Spanish-based. They announced that the service will be free and ad-supported. They plan on starting with around 10,000 hours of content ranging from telenovelas to comedies to sports. The service will be called PrendeTV meaning switch/turn on.

“With the launch of PrendeTV we are focused on bringing new ways for our advertisers to reach the U.S. Hispanic audience and, importantly, PrendeTV will be a critical part of our strategy to grow the scope of our business partnerships with our key distributors,” said the CEO of Univision Wade Davis.

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