The NFL and The Weeknd announced that the Grammy award winning artist will perform the Super Bowl LV Halftime Show. The Super Bowl will be played on February 7th, 2021 in Florida. Here’s what The Weeknd said about this announcement, “We all grow up watching the world’s biggest acts playing the Super Bowl and one can only dream of being in that position. I’m humbled, honored and ecstatic to be the center of that infamous stage this year.”
The NFL Chief Media and Business Officer, Brian Rolapp said this about the collaboration with The Weeknd, “Halftime Show performances have a history of excellence and creativity and we look forward to seeing what he will bring to Super Bowl LV.” The vice president of Pepsi marketing, Todd Kaplan said this, “After a year that’s largely been void of live music, we can’t wait to watch The Weeknd transform the world’s biggest stage with his limitless talent and creativity, delivering what will most certainly be an unforgettable performance that will be remembered for years to come.”