In a nonpartisan initiative, the CW is partnering with Vote.com to promote voter registration. They will start to release campaign PSAs on September 15 which will feature actors from various primetime CW series.

CW chairman and CEO Mark Pedowitz said in a statement that, “Given our combined multi-platform audience and our particular connection with younger viewers, the CW has a responsibility to use its platforms to clearly and powerfully encourage and educate everyone on the importance of being prepared to vote.”