On October 1st, Disney is planning to release a new advertising product called Disney Hulu XP. This will give advertisers the opportunity to put their commercials in both Disney’s and Hulu’s content.

In recent days, Disney has been presenting to potential advertisers and media buyers, discussing what the company has done for clients during the pandemic and what its plans are for the upcoming weeks and months. During these presentations, Disney has strongly emphasized that the streaming service Hulu is a significant part of its media portfolio. So when Hulu XP is released this autumn, it will also offer audience guarantees based on video views and a chance for clients to purchase “programmatic” inventory.