People Aren’t Watching New TV Show Pilots Anymore

The number of viewers on Fox and ABC’s new pilot episodes have significantly declined since 2012, and The CW is worried. These major Television networks are launching themselves into a newer strategy in hopes of landing a larger audience.

Suntan Sethu, ABS Entertainment’s executive VO of development and content strategy “We’ve been pursuing a strategy we’re calling second cycle rather than off-cycle. I think the term ‘off-cycle’ to a lot of people in the creative community has historically felt secondary, so it just becomes a part of regular old pilot season that takes a lot longer. So we’re calling it ‘second cycle’ because we’re considering things in two very distinct timelines — one being the traditional cycle that’s happening now … and in the second cycle we’re holding back some of our volume to shoot in that second window.”

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