The shortform streaming service is built around the idea of providing viewers with “quick bites.” Critics and audience alike are declaring that it is either the best or worst time for a platform like Quibi.

Founded by Jeffrey Katzenberg and Meg Whitman, Quibi’s goal is to offer subscribers “quick bites” of of television, unscripted content, and news reports that can be easily watched on one’s phone. With yesterday’s launch of this unusual new streaming service came a mixed bag of reviews from viewers and critics alike. While the content of Quibi tends to act as the service’s primary selling point- it offers popular new bites such as ‘Abundance’-, the cost is $4.99 per month with ads ($7.99 per month without ads), for only 24 programs with four-minute episodes.

Despite a potential lack of content for one’s investment, Quibi was downloaded over 300,000 times on launch day, jumping up to the No. 3 App in the Apple Store. Perhaps the potential stars and filmmakers that will be making appearances on the app are another selling point; Sophie Turner, Liam Hemsworth, Chance the Rapper, Jennifer Lopez, Chrissy Teigen are appearing in Quibi’s shows. Filmmakers such as Steven Spielberg, Guillermo del Toro, Lena Waithe and Catherine Hardwicke will be creating soon-to-arrive content.

In the quarantine era, a time which is distinguished by many of us binge-watching hours of TV at our homes, Quibi- designed for our typical busy, on-the-go lives- might not be as relevant as it could have been one year ago. After the end of the 90-day trial, it will be interesting to note how many of the 300K downloaders will still be utilizing Quibi as a choice streaming service.