The release of the highly anticipated Disney streaming service, Disney +, has drawn much more attention than foreseen. Millions of people signed up with a free 7-day trial causing stocks to rise five times it’s regular value.

With such a distinctly successful launch, Disney is predicting around 60-90 million streaming subscribers by 2024. The $7-a-month service launched Tuesday in the U.S, Canada, and the Netherlands and is expected to release globally within the next year.